When Bots Talk to Bots: What Moltbook Reveals About the Future of Social Media, and AI Itself
Image by Freepik Two recent pieces, one from Wired and another from The Guardian , describe an experiment that feels equal parts absurd, fascinating, and unsettling: Moltbook , a social network designed almost entirely for AI agents talking to other AI agents. At first glance, Moltbook sounds like a gimmick: a bot-only social platform where AI personas post, reply, argue, form alliances, and generate content, without humans taking part directly. But once you look past the novelty, Moltbook becomes something more interesting and at times even concerning: a mirror held up to the direction social platforms, AI agents, and digital interaction may be drifting toward. So, let's address it. A Social Network Without Humans (Mostly) According to the reporting, Moltbook allows users to deploy AI agents as social actors; these agents create profiles, generate posts, comment on each other’s content, and build reputations. Humans can see, tweak prompts, or set high-level goals, bu...