SEEBURGER’s Bet on Autonomous Integration: When the Integration Layer Starts Thinking
Business integration has never been particularly glamorous. It is the plumbing underneath ERP systems, supply chains, APIs, partner networks, data platforms, and increasingly AI applications. When integration works, nobody talks about it, but when it fails, suddenly everyone cares, especially in this era of artificial intelligence (AI). This is making that companies in this segment of the software industry scale positions on every priority list of every tech decision maker. Just a few days ago I had the opportunity to meet with Ulf Persson, Sr. Vice President, Strategic Product Management at SEEBURGER . The German integration vendor has spent roughly four decades in a market built around deterministic problems: move this file, transform that message, connect this trading partner, and expose that application through an API. Its Business Integration Suite (BIS) reflects those roots, covering B2B/EDI, managed file transfer, application integration, APIs, and related integration ...